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售價:1216  |
詳細資料ISBN：9789814575119 叢書系列：整合行銷溝通 規格：平裝 / 842頁 / 普通級/ 單色印刷 / 10版 出版地：台灣 內容簡介 IN THIS 10TH EDITION, BELCH/BELCH INTRODUCES STUDENTS TO THE FAST-CHANGING FIELD OF ADVERTISING AND PROMOTION. WHILE ADVERTISING IS ITS PRIMARY FOCUS, IT IS MORE THAN JUST AN INTRODUCTORY ADVERTISING TEXT BECAUSE THERE IS MORE TO MOST ORGANIZATIONS PROMOTIONAL PROGRAMS THAN JUST ADVERTISING. THE CHANGES HAPPENING IN THE WORLD OF ADVERTISING ARE LEADING MARKETERS AND THEIR AGENCIES TO APPROACH ADVERTISING AND PROMOTION FROM AN INTEGRATED MARKETING COMMUNICATIONS (IMC) PERSPECTIVE, WHICH CALLS FOR A BIG PICTURE APPROACH TO PLANNING MARKETING AND PROMOTION PROGRAMS AND COORDINATING THE VARIOUS COMMUNICATION FUNCTIONS. TO UNDERSTAND THE ROLE OF ADVERTISING AND PROMOTION IN TODAY'S BUSINESS WORLD, ONE MUST RECOGNIZE HOW A FIRM CAN USE ALL THE PROMOTIONAL TOOLS TO COMMUNICATE WITH ITS CUSTOMERS. |
| 搜尋參考資料: 1.Companion Websites - Welcome to SAGE www.sagepub.com/companionsites.sp SAGE publishes a range of companion websites to provide online support to both faculty and students. The material on the companion websites is integrated with the ... en.wikipedia.org/wiki/Social_media The popularity of getting political news from social media platforms is greatly increasing. A 2014 study showed that 62% of web users turn to Facebook to find ... haiweb.org 'Measuring medicine prices, availability, affordability and price components 2nd edition'. In May 2008 Health Action International (HAI) and the World Health ... www.academia.edu/6102552/...of_business_communication_seventh_edition Academia.edu is a platform for academics to share research papers. en.wikibooks.org/wiki/E-Commerce_and_E-Business/Print_version This is the print version of E-Commerce and E-Business You won't see this message or any elements not part of the book's content when you print or preview this page. Advertising and Promotion：An Integrated Marketing Communications Perspective (Asia Global Edition)10,e |
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